On 9 June 2026, Stickydot’s CEO Marzia Mazzonetto joined the INSPIRING ERA Exchange workshop in Brussels to present a best practice on intellectual asset management in co-creation processes. The half-day event brought together policymakers, research organisations, technology transfer offices, intermediaries, SMEs and startups to examine how intellectual assets and IP can be managed, valorised and shared in ways that are secure, impactful and aligned with EU values.

Managing intellectual assets is often framed as a legal and strategic challenge. But when citizens and communities become active co-creators in the innovation process, as they do in co-valorisation, the challenge becomes more complex and more interesting. Questions of attribution, ownership and value-sharing become genuinely open.